MMT Chats: Simple Steps to Get Your Social Media Campaign Started
MoldMaking Technology Editorial Director Christina Fuges catches up with Gail Now’s Chief Curiosity Officer Gail Robertson. We talk about the importance of using the curiosity tool to tell your stories as part of a marketing strategy that includes social media. This episode is brought to you by ISCAR with New Ideas for Machining Intelligently.
Christina Fuges
Editorial Director, MoldMaking Technology
Sodick Partners with Merrifield Machinery Solutions in Eastern Michigan
Merrifield is welcomed under the umbrella of Sodick machine tool distributors, bringing customers more than 15 years of experience in machine tool sales and support.
MMT Chats: Applying Bench Lessons to the Business of Moldmaking
For this MMT Chat, my guest is Mark Gauvain, one of MMT’s newer Editorial Advisory Board members who has plenty to share as he recently made the move from working for some big manufacturers to working for himself as a consultant to moldmakers and molders on procurement and technology investment strategies.
PCS Company Reveals Personnel Changes
Kelly Beauchamp joins the product marketing team as a product manager, and Ken Berger is appointed to application engineer.
MMT Chats: Marketing’s Impact on Mold Manufacturing
Kelly Kasner, Director of Sales and Marketing for Michiana Global Mold (MGM) talks about the benefits her marketing and advertising, MGM’s China partnership and the next-generation skills gap. This episode is brought to you by ISCAR with New Ideas for Machining Intelligently.
MMT Chats: Earning a "Masters of Business" in Four Months?
MoldMaking Technology Editorial Director Christina Fuges chats with Joe Cherluck, President of Best Tool & Engineering about transforming his mold shop into a mold business with a free “masters of business” that covers managing growth, money metrics, leadership, marketing, sales and negotiation. This episode is brought to you by ISCAR with New Ideas for Machining Intelligently.
Four-Step Formula for Mold Builders to Use in Their Marketing That Increases Sales
The most common marketing mistakes, some key marketing questions to land new business and how the Theory of Constraints applies to marketing within the small to midsize manufacturer.
